ChatGPT: New Tech, Old Bias
ChatGPT has become increasingly popular, with over a 100 million users. You’ve probably given it a try and experienced the ease of having a “personal assistant”. With all the knowledge this tool possesses, it can…
View PostChallenge me
I love being challenged. Of course sometimes an easy win is very welcome. However, most of the time I try to challenge myself, both at work and in my personal life. Challenges provide a sense…
View PostEffective Problem Solving
The best ideas and solutions come from proper problem analysis and testing ideas thoroughly. I know this may sound boring. All you want is to get on with your idea and implement it. Though I…
View PostWorking With Heart
Imagine you get up in the morning and full of excitement you jump on our bike. (I know what you are thinking. Yes, the Dutch like their bikes.) From nine to five you get to…
View PostConsumer Centric Thinking
We spend a lot of our time thinking about who we are as a brand and what we want to communicate. We know our USP’s (Unique Selling Points) by heart and how to best showcase…
View PostAuthenticity Above Marketing
The age of authenticity is here. Consumers are losing their trust in brands, as the online world is getting louder and more crowded by the day. People need brands to give them more than just…
View PostThe Metaverse Explained
When futurists first started talking about the metaverse, it was just an idea only few people shared. Now, the network of people interested and developing the metaverse is growing rapidly. Though, still no one knows…
View PostThe Power of Data
Data can tell us many things. For example where most of your customers live, what interests they have and how they behave on your website. But most significant, data can tell us how we can…
View PostThe Growth Formula
The best way to improve your online performance is to continuously optimize. If you fully commit to working this way, you’ll find yourself ahead of competition in no time. Is everything going well already? Amazing!…
View PostWhat do I know?
When I first started working as a digital marketing specialist, this is a question I often asked myself. Am I good enough? A thought many young professionals probably recognize when first starting out. A thought…
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